Strategic Plan 2026- 2028
Dear ShareBaby Community,
In 2024, ShareBaby celebrated its 10th Anniversary alongside each person who contributed their time, intellectual and physical labor, passion, resources, and connections to help us distribute more than 10 million diapers and 5 million essential items to families in Baltimore City during that decade. We knew that ShareBaby had a strong foundation and that future growth needed to be sustainable, exponential, and highly strategic.
With the help of a capacity building grant from the Goldseker Foundation, we secured a Strategic Planning Consultant from Maryland Nonprofits who helped us form a Strategic Planning Committee (SPC). The SPC gained valuable feedback and direction from each of our key stakeholder groups, including the families we serve through our community distribution partnerships, and we determined that ShareBaby could best serve Baltimore City by ensuring that we are fully meeting the needs of each family in need of help and that we are well-resourced enough to quickly move trusted, community-based organizations off our waiting list to become ShareBaby community distribution partners. With this in mind, it became clear that our focus for the next three years should be on overall operational excellence facilitated by the following objectives:
Business Resource Development: ShareBaby will cultivate relationships with key stakeholders, with a keen focus on diversifying philanthropic funding, implementing a corporate engagement program, and increasing individual and family donors.
Organizational Growth and Development: By increasing training and resources for the staff, volunteers, and board of directors, ShareBaby is focused on investing in the leadership within the organization to expand their operational excellence. The efforts will include revision of staffing position descriptions and professional development plans.
Strategic Communications: The organization aims to be a trusted connector supporting families in Baltimore City, with the recognition that current stakeholders, connecting organizations, and individuals will be crucial to the future success of the organization.
Warehouse Efficiency: Physical space for the organization is a priority; the organization will identify best practices and new opportunities to enable adequate service and expansion. Efforts within this strategic plan include enhancing current operations while also planning for future space, exploring the feasibility of new space options.
To achieve these goals, the strategic plan was operationalized in a fashion that allowed the staff and board to visualize the three-year period with success metrics and clear action steps for implementation. Some of our goals include:
- Cultivating new national funding partnerships, with individual and family donors increasing steadily over the three-year period resulting in $5M of funding raised in addition to approximately $1.5M in annual operating funds.
- Creating and implementing a corporate engagement program, increasing corporate giving, and diversifying employee engagement at ShareBaby.
- Assessing staffing roles and responsibilities to realign roles and meet capacity needs with a new staffing hire focusing on funding, program management, and increased product delivery to distribution partner organizations.
- Increasing volunteer leadership, board diversity, and existing network relationships to expand the staff capacity and benefit the mission of the organization.
- Implementing technology to increase and automate communication, reporting, and information sharing with existing and potential partner organizations, funders, and board of directors.
- Optimizing our current warehouse footprint and inventory management to ensure that we can be responsive to the needs of families in Baltimore.
- Creating a warehouse acquisition plan and clearly defined steps for an accompanying capital campaign.
Within this strategic plan report, you will find a timeline that outlines when we will begin working on each goal and the date by which we expect to complete each task within. Many of these goals are already in motion and you should expect to see an update on our success and learning in each Annual Report delivered each spring.
We welcome your help, ideas, connections, and resources to help us achieve these audacious goals so that we can continue to serve families in need of a little help to care for their children, and imagine what it could be like to expand our geographic service-area to include families in the Greater Baltimore area as well as Baltimore City.
Cheers to our success!
With gratitude and excitement,
Nadya Dutchin
Executive Director
Explore Full Strategic Plan
Help us give Baltimore’s babies the start they deserve — join our mission to meet their most basic needs.